Ben - 3rd May 2023
A brand new Eco Laundry Liquid that actually works on Stains !
We’re all looking for things that we can change in our lives to make a positive difference to the environment. Love U Soap Laundry Liquid is a new Australian solution that addresses most of the issues with market leading laundry liquid and has just hit the market.
Shipping water ~ When traditional laundry liquids are manufactured, 70% of the product is just water. That water is then transported multiple times, through warehouses and distribution and finally to your home.
Single Use Plastic ~ To make it worse, each plastic bottle is single use and we all now know that most plastic in this country is going to landfill and our oceans - not recycling!
The Solution ~ Love U Soap makes concentrated gel and powders that you blend at home, in our beautiful Hereforgood reusable bottles, that you use again and again. The blending is easy (and fun) and each time you blend, you’ve just saved a bottle being made and ultimately thrown away. To make it even more impactful, we collect more than 100% of the plastic we use to make the bottle from the ocean and use as much of that plastic as we can in the manufacture itself, so just by buying the product you have made a positive contribution. The gel and powder concentrates come in home compostable sachets to further minimise the waste created and make you feel good about cleaning your clothes in a whole new way!
The eco laundry range that looks after your clothes and the planet.
The liquids are available for everyday, sensitive, coloured and delicates and the performance is at least on par with market leading brands, so for once, doing the right thing doesn’t come with poor results in the important business of washing your clothes. We’ve developed a range of starter kits that are delivered right to your door, so you can easily try the range yourself, then you simply buy the refill sachets online, either on demand, or through subscription for the most economical pricing.
We’ve got plans to launch other soap products in the future but laundry liquid will have the biggest impact right now. To make a meaningful environmental difference, we need thousands of people to make this change and who knows, maybe the multinationals will change the way they make and sell their products as well! In the meantime, let’s work together to get rid of single use plastic and stop the unnecessary transportation of water.
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Love U Soap supports nursery reefs run by ReSEA